Director of News and Communications
Wake Forest University
Cheryl has been a public relations professional in higher education for more than two decades. With extensive writing and editing experience, she enjoys the art of storytelling. She has handled media relations for a variety of academic and administrative departments. On topics ranging from parent-teen relationships to voting behavior to immigration reform, she likes the challenge of connecting reporters with the right faculty experts. Cheryl has led university-wide strategic communications initiatives and has played an important role in managing media for dozens of high-profile campus speakers, including actor James Earl Jones. She has also helped coordinate media relations for many special events such as the 2000 Presidential Debate. When Wake Forest was the first top-30 national university to drop the SAT/ACT requirement for undergraduate admissions, she led the university’s media outreach regarding the test-optional decision. Cheryl has been a CASE and PRSA presenter and has collaborated with colleagues to win CASE awards, including a 2014 Award of Excellence.